November 14 2025  |  Partnerships, Collaborations & Acquisitions

Creative Nature launches exclusive allergen-free product for Austrian Airlines long-haul

By Jane Hobson


Creative Nature's Lightly Salted, Light & Crunchy Thins are available on Austrian Airlines long-haul flights

Allergen-free brand Creative Nature is taking to the skies this November with a new exclusive product for Austrian Airlines.

Passengers on long-haul flights will be able to enjoy Creative Nature’s Lightly Salted, Light & Crunchy Thins, a top 14 allergen-free mini corn cracker, available only on Austrian Airlines.

Julianne Ponan MBE, Creative Nature’s CEO and founder, knows first-hand how stressful travel can be when you have allergies. “I have flown a lot and never really known if the food onboard is safe. To now have our Light & Crunchy Thins on Austrian Airlines long-haul flights means people can relax and enjoy their journey without worrying. That’s a big deal for me personally and for anyone who needs allergen-free options," she said. 

Simone Walli, Culinary Art and F&B Onboard Concept Manager at Austrian Airlines, said, "With the launch of Creative Nature on board, we can offer all our guests a suitable snack. This helps our Cabin Crews serve everyone safely, without restrictions.

“Two years ago, I met Julianne at the World Travel Catering & Onboard Services Expo and I knew immediately that her products would be perfect for our onboard service. The Light & Crunchy Thins are now rolling out in a cobranded package and will be available on long-haul flights as part of the Apero Service in Premium Economy and Economy, and as an in-between option for Business Class passengers."

The Lightly Salted, Light & Crunchy Thins are thin, crispy mini corn crackers lightly salted and safe for anyone avoiding the U.K.’s top 14 allergens.

Ponan founded Creative Nature to provide safe and tasty food for people who often have to miss out because of allergies. The brand has grown steadily in the airline industry and continues to build a reputation for making food inclusive without compromise.

Creative Nature products are free from the top 14 allergens, vegan-friendly and made with natural superfoods. They are sold in supermarkets including Tesco, Sainsbury’s and Ocado, in stores like TK Maxx and Holland & Barrett, and online through international partners.

This particular Light & Crunchy Thins product is only available on Austrian Airlines long-haul flights.

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