May 9 2025  |  Partnerships, Collaborations & Acquisitions

Saudia selects Anuvu to bring Apple TV+ content to BEYOND

By Robynne Trueman


Saudia brings Apple TV+ onboard with Anuvu

Saudia has announced it will bring Apple TV+ content to the Middle East on its BEYOND entertainment system in collaboration with Anuvu.

“This exciting collaboration experience brings an exceptional experience to our guests, with 100+ episodes and 85+ hours of critically acclaimed content, including hits like Ted Lasso, The Morning Show, and Severance,” the airline said via LinkedIn.

“So proud to help two great brands such as Saudia and Apple TV+ come together for the first time in region!” said Estíbaliz Asiain, Executive Vice President, Media & Content at Anuvu. “It is such an honour to contribute to defining BEYOND.”

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