deSter and Eurostar launch serviceware for Plus and Premier classes
deSter serviceware for Eurostar
deSter has announced the launch of the new range of onboard equipment for Eurostar. The December 18 press release said this collaboration underscores both Eurostar’s and deSter’s shared commitment to elevating the passenger experience with sustainable products designed to reduce weight and waste.
The chinaware set, named PURE, consists of seven items: a Canapé Plate, Cup, Main Hot Dish (Cassolette), Salad Bowl, Side Plate, Small Bowl and Under Plate. deSter and Eurostar will also introduce a range of SAN items in the same design next year.
“We are incredibly proud of our partnership with Eurostar and the opportunity to create a truly bespoke serviceware range for them,” said Rob Weightman, Director Business Development Travel Europe at deSter. “Eurostar was particularly drawn to the elegant curves of our PURE design chinaware, which inspired the creation of the entire collection. This is a unique range, tailored specifically for Eurostar’s needs, and we are delighted to be part of this innovative project that enhances both the aesthetic and sustainable elements of their onboard service.”
Yann Bayeul, OBS Contract & Service Innovations Manager at Eurostar, commented: “Eurostar has enhanced its dining experience by introducing refined glassware and fine china crockery, ensuring every detail reflects quality and modernity. The promise: A premium offer that shakes up the norms of European travel,”
The suite of chinaware is now available in Eurostar Plus, with Eurostar Premier set to enjoy it from January. A matching range of premium reusable plastic items will also be launched on other European routes in January to further support Eurostar’s sustainability objectives.
