Anuvu partners with CNN to bring international news to cruise passengers
Anuvu to bring news coverage to cruise passengers with CNN
Anuvu has signed an exclusive agreement with CNN to bring the CNN International news channel to cruise lines.
This multi-year partnership is set to expand Anuvu’s maritime entertainment offering, MTN-TV, to provide passengers with CNN International’s 24/7 worldwide news coverage, live, direct-to-cabin. With a global reach to more than 375 million households and hotel rooms, CNN International will bring a familiar presence to cruise passengers, helping them stay connected to the world around them.
“We are delighted to partner with CNN to bring their world-class journalism to the cruise market,” said Bill Witiak, VP, TV & Broadcast Services at Anuvu. “As passenger expectations evolve, we are proud to deliver content that is trusted and globally recognized, enriching the onboard experience. This partnership reflects our commitment to agility, innovation, and keeping people connected, wherever they are in the world.”
Industry reports project an estimated 37.7 million cruise passengers in 2025, rising to 42 million by 2028. With around 85 percent market share, Anuvu’s MTN-TV is the leading entertainment service for the cruise line market, onboard more than 300 ships globally, the press release said.
“This partnership with Anuvu will see CNN significantly increase the distribution of its flagship international news channel on cruise ships around the world,” said Humphrey Black, VP Distribution at CNN International Commercial. “We are excited to be working with a partner who will bring such scale and that so many cruise line passengers will be able to stay updated and informed on U.S. and world events during their travels.”
