AMI Group accelerates expansion in Europe and Middle East
This is a special feature from the April 2025 WTCE issue of PAX International on page 44.
George Horvat, VP, Commercial Development, AMI Group
AMI Group is known for its management of airlines’ complex programs to serve passengers around the globe, with its robust portfolio of products and service offerings.
As the demand for its solutions grows worldwide, AMI Group’s George Horvat, VP, Commercial Development, says the company is putting a dedicated focus on European and Middle Eastern markets.
Earlier this year, AMI announced a series of leadership appointments within its European sales and sourcing teams to support the growth strategy. The team comprises Dawn O’Neill, who is leading sourcing and culinary development, with Tanya Low leading sourcing and beverage development; Jeremy Waszczuk and Chiara Sorgente as the wine sales experts; and David Sharp, Marcel Kahlow and James Duff supporting food sales and tailored solutions. This team is supported by an operations team based in Barcelona, Spain.
Balik salmon with everything bagel potato salad by AMI Group
“Each member of our team brings a rich background that extends our reach,” says Horvat. “Together, they enable AMI to offer cost-effective, flexible and tailored food and beverage solutions that meet airline demands across Europe and Middle East, while maintaining consistency, compliance and innovation in the supply chain.”
The sales team is responsible for understanding customer needs, securing long-term partnerships and positioning AMI as a regional competitive force while the sourcing team ensures that AMI can deliver high-quality products at competitive prices, optimizing supply chain efficiency and reliability.
“Through these strategic expansions and leadership appointments, AMI Group continues to solidify its commitment to the European and Middle Eastern markets, aiming to deliver exceptional service and innovative solutions to its growing clientele across the region,” says Jeremy Parsons, CEO at AMI Group.
With the further growth of the teams, AMI Group is setting its sights on expanding its presence among key airlines and aviation hubs in the region. The solutions provider aims to identify opportunities in untapped and underserved markets while demonstrating to EMEA carriers how its evolution as a supplier adds value through premium products and services.
AMI Group has a series of leadership appointments within its European sales and sourcing teams to support its growth strategy
Strengthening supplier relationships is also a priority, as AMI works to optimize its EMEA supply chain to offer greater competitiveness and sustainability, Horvat explains.
Additionally, the company is enhancing its culinary solutions to better align with airline customers’ evolving expectations, emphasizing quality, sustainability and cost efficiency.
Partnerships play a crucial role in the expansion strategy, explains Horvat, underlining collaboration across the supply chain. By working closely with local suppliers, logistics providers and airline customers, AMI will boost its ability to deliver, he says.
By partnering with Europe-based food, beverage and packaging suppliers, AMI ensures a reliable and sustainable supply chain. At the same time, strategic airline partnerships help create customized culinary solutions that enhance both passenger experience and operational efficiency.
Additionally, AMI is collaborating with regional logistics partners to streamline distribution, ensuring timely service. These partnerships are central to AMI’s mission of providing innovative and customized offerings to the EMEA markets.
AMI Group’s pickled beets with whipped feta
Looking ahead, Horvat says, AMI Group is focused on redefining airline F&B solutions in Europe through strategic expansion, innovation and stronger partnerships. The company is actively growing its presence by hiring top talent, strengthening airline collaborations and forging new relationships across key markets.
Deepening supplier partnerships remains a priority, he affirms, ensuring improved quality, efficiency and being aware of cost pressures in the global market. AMI is also leveraging technology to optimize sourcing, logistics and customer engagement, reinforcing its commitment to innovation.
With more than three decades of industry expertise, the company is entering an exciting new phase, positioning itself as a leading, agile and customer-focused supplier for airlines in the global market.
“Even after 35 years in the industry, we are really just getting started,” says Horvat.
