servair partners with “C’est Qui Le Patron?!”
servair partners with "C'est Qui Le Patron?!" for fair remuneration of producers
servair, a member of gategroup, has partnered with the company “C’est Qui Le Patron?!”, committed to the fair remuneration of producers.
“C’est Qui Le Patron?!” or “La marque du consommateur” is a cooperative society of collective interest in the agri-food sector that allows consumers to take control of their purchasing decisions by buying 100 percent French products, ensuring fair remuneration for producers, and adhering to fair trade principles.
Servair said that this partnership will allow:
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Consumption of 100 percent French products
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Distribution of 43 percent of the sale price back to producers and support for more than 300 farming families from Bresse, Centre, and the Loire Valley.
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Minimum four months guarantee and 10 ares minimum per cow and feed guaranteed without GMOs
The brand “C’est Qui Le Patron?!” allocates 100 percent of its profits to solidarity or environmental projects supporting producers, taking up to five percent of the sale price.
The collaboration with servair began with UHT milk, but “C’est Qui Le Patron?” has created more than 18 products.
“It seemed right to us to work on a better valuation directly with dairy farmers. We started with UHT milk with the teams ‘C’est qui le patron?!’ and we will continue to work on other French sectors step by step (apple juice, egg products) to support our producers and ensure healthy and sustainable supplies for servair and its customers in the years to come,” said Hugo Souchet, Director of Food & Supply Chain Purchasing.
