WTCE issue: Welcome to the conversation with AMI Group
This is a special feature from PAX International's May 2024 WTCE issue, on page 88.
Those who attend trade shows know it can be overwhelming. There is lots to do, hundreds of vendors to explore and plenty of colleagues to connect with. As the industry gathers for the World Travel Catering & Onboard Services Expo (WTCE), AMI Group tells PAX International it has something special in store for attendees, promoting connection, interaction, innovation, memorable experiences and of course, fun.
To enhance the magic of the show floor, AMI Group is using its WTCE 2024 booth (4B40) to create a trade show environment that is simply enjoyable to experience. The space includes all the elements of a good party, plus some extra details to take it to new heights. The Atlanta-based food and beverage solutions company will host an inviting and vibrant space; a place to create connections while enjoying small bites created by some of the industry’s most innovative food companies.
But AMI Group’s booth will provide more than just refreshments—it will provide a welcoming environment where conversations, ideas and solutions will develop organically.
“At our core, AMI Group is centered around providing top of the line solutions to our clients, suppliers and their customers alike—why not bring that to the show floor and see what unfolds over a glass of wine or a tasty bite?” says Jeremy Parsons, CEO at AMI Group.
Like the innovative solutions it develops for its clients, AMI Group is creating a trade show experience that invites people to the table to join the conversation. The booth will feature AMI Group’s signature food truck with elevated light bites and a rooftop cocktail bar with seating for meetings and relaxing. The atmosphere aims to embody the company’s dedication to conversation and collaboration, creating an entertaining place to relax and hang out.
“Invite a new connection to share a delicious snack and a budding idea or take a moment to reflect on your day with a glass of bubbles. Whichever way you choose to enjoy the space we create, you’re sure to find the conversation easy, the setting relaxing and the ideas innovative,” says Parsons.
The goal is simple: to provide a space for people to sit and talk—dis- tilling the joys of travel and hospitality to its essential experience. AMI Group says it believes trade shows are about facilitating conversation and creating an intimate experience. And, in true fashion, AMI Group is bringing the best in food and wine.
“I am lucky to work with an incredible portfolio of food suppliers, who love to innovate as much as I do. We are excited to showcase a trendy menu on the food truck, of course paired with some fantastic wines,” Chef Matt Farrell, VP Culinary Innovation and Development, tells PAX International.