June 3 2024  |  Catering

LSG Group partners with The Vegetarian Butcher

By Jane Hobson in Hamburg, Germany

The LSG Group has partnered with the Vegetarian Butcher 

The LSG Group and The Vegetarian Butcher announced their partnership at the World Travel Catering & Onboard Service Expo (WTCE) in Hamburg, Germany, last week. The collaboration will bring plant-based and vegan meals made with meat alternatives to airline passengers through the LSG Group.

“The partnership is a perfect way to help our customers improve their net promoter score (NPS) and customer satisfaction by serving what their passengers desire,” said Sven Pawelka, Head of Partnership Management at the LSG Group, pointing at The Vegetarian Butcher’s connection to Unilever Food Solutions, dedicated supplier for the food service industry. “Global networks and brands renowned for sublime quality and innovation power are coming together to support each other in an international business. This is a perfect match.”

The LSG Group plans to support its customers in catering to passengers on a vegetarian diet, in addition to those following flexitarian and omnivorous diets with The Vegetarian Butcher’s broad range of plant-based products.

“Together, we will be exploring how the future might look like and where to realize first joint projects with customers,” said Pia Fernekes, Manager, Partnership Management at the LSG Group.

The Vegetarian Butcher joined the LSG Group’s booth party in Hamburg to serve up plant-based bites from different international cuisines, aligning with the LSG Group’s “Flavours of the World” theme.

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