LSG Sky Chefs updates logo and brand identity
The LSG Sky Chefs' updated logo
The LSG Group is revealing a refreshed logo and corporate identity for its airline-catering brand, LSG Sky Chefs. The company calls it an evolution, reaffirming the brand's heritage with a modern take on the classic look.
The refreshed corporate identity retains the original yellow and blue brand colours, while the updated logo streamlines the radiating bars and concentrates them inside the globe, the press release said. The lettering is now a more subtle blue, accentuating the subsidiary’s strong connection to the LSG Group. The various components of LSG Sky Chefs’ corporate identity will echo these design changes in a consistent and modern take that lends itself to use in digital communications.
The refreshed design elements use a combination of curved lines, cropped circles and coloured surfaces for content. Gold and beige have also been introduced to compliment the classic blue and yellow, as part of the brand’s updated look.
“LSG Sky Chefs is a widely recognized brand, one that immediately catches your eye on the tarmac, and we did not want to jeopardize that level of recognition with a drastic logo change,” said Alexandra Appel, Head of Communications and Marketing at the LSG Group.
“That is why this will also be a gradual transition in terms of corporate imagery, for instance, when it comes to updating of all our catering trucks across our worldwide network. These changes will take place over time because we intend to also make this a responsible and sustainable transition. So, for the time being, our classic logo will continue to co-exist with the new one.”
