January 2 2024  |  Catering

Icelandair partners with Newrest Group for inflight catering services

By Jane Hobson

Icelandair and Newrest Group partner in 12-year agreement

Icelandair announced it has signed a long-term 12-year partnership with Newrest Group to provide catering and logistics solutions. Icelandair’s catering services operate one of the largest catering kitchens in Iceland, providing catering for all Icelandair flights, the press release said. Starting February 1st, Newrest will be the caterer of Icelandair, based out of Keflavik.

Newrest partners with a number of international airlines, including SAS, Delta, United Airlines and Air Canada. The operations for Icelandair’s catering will take place in the catering unit of Keflavik International Airport (KEF). The unit will be fitted with the latest technologies and innovations to reflect Newrest Group and Icelandair’s commitments to the environment and sustainability.

“We are excited to partner with Newrest, a company that has demonstrated its ability to manage important hubs for world-leading airlines in Europe and North America, key markets of Icelandair. This way, we can increase quality and efficiency and at the same time focus on what we do best; to operate an airline. In the process of evaluating a new partner, one of the key goals was to minimize changes to our great our catering team, as their expertise will be key to building a world-class catering unit at Keflavík International Airport to serve our customers well into the future,” said Bogi Nils Bogason, Icelandair CEO.

Jonathan Stent Torriani & Olivier Sadran Co-CEOs of Newrest Group also commented on the new partnership: “We are honoured to be working with Icelandair, an airline that demonstrated its ability to face numerous challenges over the past years while generating sterling customer satisfaction and financial results.

“As a new partner of Icelandair, we will support their strategy and future growth as well as dynamic and exciting on-board product development. The integration of the Icelandair Catering team into Newrest Group, with their immense catering experience and Icelandic passenger knowledge over more than 40 years, will be an essential driver in the success of this new partnership. We share the same values of humility, simplicity, efficiency, and responsibility with Icelandair and all of its teams. Our ambition is to provide innovative solutions and enhance the current facility processes with the aim of achieving the highest level of satisfaction for Icelandair’s passengers while reducing our mutual environmental impact.”

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