Alaska Airlines brings non-alcoholic beer to premium beverage lineup
Best Day Brewing onboard Alaska Airlines
Alaska Airlines has announced a partnership with Best Day Brewing, adding craft non-alcoholic beer to its premium beverage line-up. The airline is rolling out a healthier alternative to traditional beer in time for dry January, serving Best Day Brewing Kölsch. Kölsch is the first non-alcoholic beverage to join Alaska's premium beverage lineup.
Best Day Kölsch will be complimentary for passengers travelling in Alaska Airlines’ First Class and Premium Class starting this month. It will also be available for purchase in the main cabin on flights where a full beverage service is offered.
Best Day Brewing’s Kölsch offers a crisp and refreshing experience, featuring a toasty malt character and lighter hoppiness with 55 calories per can. The non-alcoholic beer, like all of Best Day's products, is non-GMO, Kosher and vegan.
"We are always looking for healthier food and beverage options that allow our guests to maintain their lifestyles without sacrificing the taste or quality of the product they're consuming,” said Todd Traynor-Corey, Managing Director of Guest Products, Alaska Airlines. “Best Day Brewing achieves that with its craft non-alcoholic beers founded right here on the West Coast.”
The airline said the addition of this non-alcoholic beverage to the inflight menu will allow passengers to enjoy a healthier choice without sacrificing taste and quality.
“At its core, the partnership with Alaska Airlines and Best Day Brewing is about celebrating life's adventure. Having our non-alcoholic Kölsch at 30,000 feet is about enjoying all the upside of cracking open a great tasting beer and acknowledging that when you land your journey is just beginning," said Tate Huffard, CEO of Best Day Brewing.
Best Day Brewing crafts all their beers first to full strength before carefully removing the alcohol. This method, conducted at temperatures no higher than fermentation temperature, preserves the aromas and flavours of the beer.
Best Day Brewing Kölsch is infused with Hallertau Blanc hops and has a fruity aroma with white grape characteristics. The traditional Cologne malts are a nod to beer's roots.
