Saudi Airlines Catering Company rebrands to CATRION
Saudi Airlines Catering Company rebranded to CATRION, adding more focus to retail, catering and facilities management
Saudi Airlines Catering Company (SACC) has announced a rebrand. Under the new identity CATRION, the company has expanded into retail, catering and facilities management. The transformation aims "to reflect the range of areas in which we operate and the breadth of services we provide," the website explains. "For over 40 years, our reputation for reliably offering unforgettable food and service has made CATRION the premiere provider of hospitality and catering services in the region," it continues.
The goal of the rebrand is to "explore fresh opportunities in various sectors, including retail, healthcare, railways, and integrated facilities management, in addition to its well-established aviation catering portfolio," Arab News reports on October 5.
This year, CATRION has also signed a SR2.7 billion (US$720 million) deal to provide laundry services for hotels at Red Sea Global's tourist developments.
