June 15 2022  |  Catering

LSG Group partners with plant-based food supplier

By Rick Lundstrom

LSG Sky Chefs' Joseph Markey with a NotCo product

Hamburg LSG Group announced today its exclusive collaboration with NotCo, the food-tech company with a patented A.I. technology (named Giuseppe) that creates plant-based options that taste, feel, cook and function like their animal-based counterparts.

“Working with NotCo will allow the LSG Group to add plant-based menus to its portfolio, powered by ingredients and components from NotCo, that it can offer to its customers in the airline industry and food commerce sector, like convenience-retail stores and the home-delivery market,” said a release from the company.

"In terms of our sustainability approach, and in particular our Healthy Planet pillar, we have been looking for some time at ways in which we can contribute to animal welfare and offer our customers a real alternative to animal products," explained Simon Frischemeier, Head of Sustainability Management at the LSG Group. "Thanks to our new relationship with NotCo, we now have access to ingredients and specific knowhow in the area of plant-based food, which we can now also pass on to our customers in the form of new food concepts.”

NotCo’s Giuseppe technology, in combination with its team of chefs and food scientists, allow the company to create true plant-based replacements for the three main animal-based protein categories simultaneously – dairy, eggs and meat.

"We were amazed by NotCo's expertise and the taste and texture of their products after our initial product tastings,” said Bill Gillen, Director of Culinary Excellence at the LSG Group Americas region. “My team and I are excited to now develop this idea further and translate it into the airline and retail worlds."

"We are super excited about our partnership with the LSG Group and look forward to our first plant-based concepts powered by NotCo together,” said Matias Muchnick, co-founder and CEO at NotCo. “The collaboration with LSG Sky Chefs, the airline-catering market leader in the U.S. and Latin America allows us to reach a wider audience of customers in the airline industry and continue our mission of removing the animal from the equation with delicious plant-based options.

Some NotCo products will be available for sampling at the LSG Group booth (Hall A, 1E20).

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