British Airways launches collectable range of Business Class amenity kits at London Gatwick
Club World Artists Original collection, exclusive from London Gatwick
British Airways has launched brand-new amenity kits in its Club World (long-haul business class) cabin at London Gatwick (LGW), part of a new partnership with luxury British wellness specialist anatomē.
The amenity kits are on offer to passengers travelling in Club World from LGW from October 16. There will be four unique and bold designs from British artists in the range for customers to collect, as the flag carrier continues to push the brand and customer experience forward, celebrating British originality, creativity and relaxation at 35,000ft.
The amenity kit includes a bespoke 10ml moisturiser and a 3ml multi balm from anatomē, produced especially for British Airways, as well as ear plugs, a dental kit, an eye mask and socks. Exclusive and limited edition, the range of travel pouches are set to become immediately sought after, and used again and again by customers.
Calum Laming, British Airways’ Chief Customer Officer, said: “At British Airways we are always looking to innovate for our customers, and, like our new global lounge concept and cabins, as well as our marketing campaigns and safety videos, we set out to signal a new direction, creating something bold and original, modern and unexpected that would surprise and delight our customers. We’re confident we’ve achieved that with this collaboration with outstanding homegrown British talent and wellness products by anatomē.
“The kits have been designed to be enjoyed during and after the flight. They are ideal for reuse – whether as a travel pouch or an everyday carry-all. We’ve worked with anatomē to choose products that are both ultra-hydrating and relaxing, and we can’t wait to share them with our customers on board.”
Modern British wellness
The kits' botanical multi balm is formulated with a blend of botanical extracts and essential oils to provide nourishment. It is infused with organic shea butter, rosemary oil and vitamin E.
The hydrating moisturizer is deeply nourishing and designed to help skin stay refreshed, ideal for use inflight. Developed with a unique blend of essential oils, aloe vera and hyaluronic acid, the moisturizer makes skin feels calm and deeply hydrated.
Designed with purpose
British Airways’ new anatomē products have been made using recyclable aluminium packaging, removing 26.5 tonnes of single use plastic each year.
The bags are made of fully recycled fabric, while the socks are made from recycled polyester and the dental kits and earplugs are paper wrapped, with bamboo toothbrushes included.
