American Airlines debuts limited-edition amenity kits by Brandon Blackwood
Designer Brandon Blackwood's amenity kits for American Airlines
Designer Brandon Blackwood has dressed Hollywood stars, received industry awards for his handbag and footwear designs, gone viral across social media platforms and now he is soaring to new heights with the launch of amenity kits created exclusively for American Airlines passengers. Blackwood’s amenity kits will be available on select American flights beginning later this month.
Through early September, premium cabin travelers on American international and select transcontinental flights will be greeted by a complimentary Blackwood-designed amenity kit at their seats. The kits vary by cabin class.
Flagship® First and Flagship Suite® Preferred seats: A compact travel version of Blackwood’s trademark Portmore handbag, featuring the same structured design in denim and wraparound zip closure
Flagship® Business and Flagship Suite® seats: A travel pouch with flair, the black kit features red accents along the zip closure and Blackwood’s recognizable checkered pattern on the interior
Premium Economy: Featuring Blackwood’s checkered pattern on the exterior in blue and white, this kit is a statement piece
"When this opportunity with American Airlines first arose, I knew I wanted to create designs that were familiar to my brand and could be repurposed as soon as the plane lands,” said Blackwood. “I traveled a lot growing up and used a lot of that inspiration in my designs, so it feels like a full-circle moment seeing my bags in flight and bringing innovation and creativity together.”
The Brandon Blackwood amenity kits are the latest to join American’s line of limited-edition kits. The most recent limited-edition kit featured a Raven & Lily red, white and black amenity kit in partnership with Stand Up To Cancer, helping American and its passengers raise more than $4.3 million for the organization.
“Brandon’s bold, fashion-forward designs are the perfect addition to our amenity kit collection, especially as we see our premium customers skewing younger, which is in line with Gen Z investing in luxury items and experiences,” said Heather Garboden, American’s Chief Customer Officer. “From the designers we partner with, to the brands we feature on board, American is committed to giving travelers something new to discover and explore well before they get to their destination.”
