FORMIA introduces Graff amenity kits for Korean Air First and Prestige classes
The Graff Business Class Pouch in navy with Graff skincare for Korean Air passengers
FORMIA announced the launch of an exquisite new collection of amenity kits for Korean Air’s First and Prestige (Business) Class passengers last week at WTCE, in collaboration with British fine gemstones and jewellery brand, Graff. This exceptional collection brings together the timeless elegance of Graff and the unparalleled hospitality of Korean Air, offering passengers a luxurious inflight experience.
As part of its broader commitment to enhancing the passenger journey, Korean Air has introduced a new corporate identity that is reflected onboard through an elevated cabin experience blending contemporary design with timeless sophistication. The new amenity kits are an integral element of this vision, reflecting the airline’s dedication to thoughtful refinements that enhance comfort and create a seamless, elevated travel experience.
The House of Graff is renowned for its exceptional craftsmanship and devotion to beauty for over half a century, creating some of the world’s finest and rarest jewels—including an exquisite fragrance inspired by the Lesedi La Rona diamond. This partnership embodies Graff’s commitment to timeless beauty, with amenity kits and fragrances designed to bring the world of Graff to Korean Air’s passengers.
The Graff First Class female pouch in blue, with Graff skincare
The kits feature sleek, elegant designs in classic navy, with gender-specific options for First Class passengers and a refined unisex offering for Business Class. Inside, passengers will discover a curated selection of Graff skincare products, including a nourishing hand cream, lip balm, facial mist, and a mesmerising Graff eau de parfum and eau de toilette. Each fragrance is crafted with precious ingredients sourced from around the world, drawing inspiration from the illustrious beauty of Graff’s exceptional gemstones.
In line with Korean Air’s focus on passenger well-being, these high-quality amenities have been specially selected to keep travellers feeling refreshed and moisturised throughout their journey. Recognising the importance of self-care in the air, the airline ensures that every aspect of the inflight experience contributes to a sense of relaxation and indulgence. Each amenity kit is a timeless keepsake, allowing passengers to take home a piece of Graff’s timeless elegance long after their flight.
“FORMIA is honoured to partner with Korean Air and Graff to introduce this exceptional collection of amenity kits. This collaboration represents a perfect blend of luxury, craftsmanship, and innovation, and we are proud to bring Graff’s unparalleled elegance to the airline’s passengers. These kits are designed to create unforgettable experiences in the air and beyond,” said Roland Grohmann, CEO & Managing Partner at FORMIA.
The display at FORMIA's booth at WTCE last week in Hamburg, Germany
