Discussing fashion-forward flying with FORMIA
This is a special feature from the March 2025 Special Meals/Pre-WTCE digital issue of PAX International, on page 30.
The Hunter kits for EVA Air are made from recycled materials and feature an adjustable and detachable cross body strap, body cream, lip balm and an rPET eye mask
Airlines are constantly raising the bar for passenger experience, forging partnerships with top brands to enhance comfort, service and inflight offerings. EVA Air is continuing to provide an exceptional Premium Economy Class service with the introduction of the latest collection of amenity kits for long-haul Premium Economy passengers in collaboration with iconic British brand Hunter.
Hunter is globally recognized for the original wellington boot, first introduced in 1956. The brand has built on its heritage, expanding the collection to outerwear, bags and accessories. Now Hunter collaborates with airlines on amenity kits, with function and meticulous performance-driven design always at the forefront. Its pieces embrace both rural and urban settings, seamlessly blending function with style.
Facilitated by FORMIA, the amenity kits are crafted from recycled materials and each bag features an adjustable and detachable cross body strap, designed for travellers to use long beyond the flight and incorporate into their daily lives.
Inside the kits, passengers will find a soothing Hunter branded body cream and lip balm, an eye mask made from recycled PET and consciously prepared travel essentials including a dental kit and earplugs wrapped in FSC certified kraft paper packaging.
“FORMIA is excited to facilitate this collaboration between EVA Air and the iconic Hunter brand. Every Premium Economy passenger can now take home their own Hunter branded bag and travel essentials that have been thoughtfully designed with sustainability, functionality and style in mind,” FORMIA CEO & Managing Partner Roland Grohmann tells PAX International.
