Air France launches first signature fragrance by Francis Kurkdjian
Francis Kurkdjian, master perfumer and artistic director, Maison Francis Kurkdjian
Air France has launched its first signature home fragrance, AF001. To create this fragrance, the airline worked with Francis Kurkdjian, master perfumer and artistic director of Maison Francis Kurkdjian. The fragrance is the result of more than two years of work, revealing an additional sensorial experience that enhances the airline's identity.
Beginning this month, this home fragrance will gradually be introduced at the entrance to certain Air France lounges at Paris-Charles de Gaulle (CDG), as a welcome gesture at the start of a journey. Customers will discover the fragrance in the lobby, the lounge and the La Première suites, as well as in the lounges located in terminals 2E halls L and M, 2F and 2G. Air France will be gradually using the fragrance in its other lounges in Paris and around the world over the coming months.
Evoking a feeling of space, calm and light, AF001 accompanies travellers in style, the press release said. It has a comforting musky scent, combined with mimosa from the south of France, for a sunny, natural vibrancy. Created with hints of jasmine and rose, its delicate floral aura takes travellers on an olfactory journey, capturing a specific moment in time.
A reference to the Concorde flights between New York and Paris in the late 1970s, the name AF001 evokes the world of Air France and the codes specific to air travel. It also seeks to remind travellers of their first journey.
“I'm very proud to have created Air France's first signature home fragrance,” said Francis Kurkdjian. “It was the illusion of a ray of sunshine on the wings of an aircraft that inspired me to create this light, fresh and comforting home fragrance.”
Fabien Pelous, SVP Customer Experience at Air France, also commented: “The Air France travel experience now elevates all five senses: sight, with the haute couture uniforms of our staff, our cabin interiors and the meticulous design of our lounges, taste with the delicious dishes on the menu on board, touch with the soft fabrics of our seats, sound with our playlists on board, and now smell with this prestigious signature fragrance.”
