November 18 2024  |  Amenities & Comfort

Innovative Beauty Group partners with KLM Royal Dutch Airlines on amenity kit launch

By Jane Hobson


Travel amenities for KLM Business Class from IBG

Innovative Beauty Group (IBG) has partnered with KLM Royal Dutch Airlines to launch an exclusive amenity kit. The kit includes premium personal care products and travel essentials that focus on sustainable and reusable solutions. It will be complimentary for World Business Class passengers on intercontinental KLM flights.

The kit was developed through the collaborative efforts of IBG’s French and Dutch teams from Dutch design agency, Envisions, a premium care and home brand with social purpose, Marie-Stella-Maris and sustainable oral care brand, Smyle.

The design of the kit centers around high-quality materials, a unique colour palette and meeting KLM's sustainability and budgetary goals, the press release said. IBG oversaw the industrialization of the kits, the selection of partners and supply chain management.

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