WESSCO introduces branded amenity kits for STARLUX Airlines
This is a special feature from PAX International's November 2024 FTE APEX Asia Singapore issue.
The kits that aim to bring positivity to the flight experience
Luxury products and strategic partnerships are increasingly playing a pivotal role in enhancing the airline passenger experience. As airlines strive to differentiate themselves in a highly competitive market, collaboration with high-end, unique brands has become a key factor in elevating the travel journey.
Starting January 2025, STARLUX Airlines, in partnership with WESSCO International, will bring a thoughtful touch of luxury and positivity onboard with amenity kits featuring Japanese cosmetic brand THREE and the lifestyle brand Smiley.
In Business Class, passengers will enjoy a THREE-branded kit, including some of the brand’s most popular skincare essentials: a lip balm, overnight oil serum and moisturizer. Known for its natural, holistic approach, THREE emphasizes wellness for the mind, body and skin, helping passengers feel calm and rejuvenated throughout the flight.
In Premium Economy, passengers will be welcomed with Smiley kits, adding an uplifting note to the journey. For more than 50 years, Smiley has inspired people to "Take the Time to Smile," spreading joy and kindness worldwide. Each kit serves as a reminder of the power of a smile, encouraging travellers to find and share moments of joy.
With these collaborations, STARLUX elevates inflight comfort and inspires happiness, providing passengers with a refreshing and uplifting travel experience, WESSCO tells PAX International.
The Smiley branded kit with lip balm, hand lotion, a dental kit, eye mask and more
The Three branded kit for Business Class passengers includes some of the brand’s most popular skincare products: lip balm, overnight oil serum and moisturizer
