FORMIA curates kits for American Airlines to support Stand Up To Cancer
This is a special feature from PAX International's October 2024 IFSA Global EXPO issue.
FORMIA has curated American Airline’s limited-edition amenity kits for Stand Up To Cancer (SU2C) as part of the airline’s annual campaign to raise awareness and funds for cancer research.
The specialty amenity kits feature exclusive designs for First Class, Business Class and Premium Economy cabins, developed together with a Certified B Corp brand and member of the Fair Trade Federation, Raven + Lily. Raven + Lily is a socially and environmentally conscious brand introduced for the first time onboard.
The kits include premium skincare products from the next rotation of American’s continued collaboration with inclusive beauty platform, thirteen lune. This time, introducing two brands: Macabalm, a female-founded organic skincare brand at the forefront of conscious, sustainable beauty and Pholk, a brand with a unique approach to prioritizing healthy melanin function. This year marks American Airlines’ eighth year in collaboration with SU2C.