Skysupply and Icelandair to unveil second generation Business Class amenity kits
Icelandair and Skysupply will present second generation Business Class amenity kits this fall/winter
Icelandair will present the second generation of the Business Class amenity kits this fall/winter in partnership with Skysupply.
Skysupply designed and developed two different concepts for Icelandair’s successful onboard items, which were introduced at the end of last year for the first time. The amenity kits will once again feature the work of Icelandic artist Sara Riel. The pattern of her mural and vegetation map “Flóran/The Flora” is an integral part of the amenity kits’ reimagined design and contents. The bags are made of high-quality Kraft paper supporting Skysupply’s vision to create sustainable, meaningful and long-living products with a second-use and holistic experiences during and after the journey. Icelandair shares similar values on the importance of sustainability, the press release said.
When Skysupply created the first amenity kit, two key factors were incorporated: the airline’s brand message and the destination’s DNA. This was achieved by making local design references and mirroring Iceland’s connection to nature by producing a sustainable product. The second edition retains the two key factors and the amenity kit will also be available in two different shapes.
“By partnering up with Sara Riel, a well-known Icelandic artist and designer based in Reykjavík, a true local connection was made,” the press release said.
The design inspiration for the previous and reimagined amenity kits is based on Riel’s “Flóran/The Flora” (2019), which shows a collection of native Icelandic plants and herbs as well as common garden plants and a couple of tropical species. The artwork is a large-scale mural in Reykjavík that spans over three walls with a height of eight meters.
The mural itself was developed in 2019 in partnership with Reykjavík City and the multicultural elementary school Austurbæjarskóli. The students were asked: If you were a plant, what plant would you be and why? Riel then collected the students’ diverse answers in form of a drawing and explanation, drew each selected species herself, and made three maps which serve as a floral key to the final artwork. These maps, minimized to three different coloured postcards with illustrations of Iceland’s vegetation, are included in the amenity kit as a gift from Riel herself.
For the soon-to-be-introduced amenity kit, two modified varieties of “Flóran/The Flora” were used for the design of the bag, whose base is grey Kraft paper. The art is also decorating the banderole, the sleeping mask, and the packaging of the earplugs and toothbrush and toothpaste. The colours were adapted to Icelandair’s colour code, which is mainly blue. In addition to these contents, the amenity kit includes an Icelandair leaflet, Verso cosmetics (face moisturizer and lip balm) and socks.
To reflect Iceland’s strong connection to the environment, the goal was to transport the sustainability concept to the actual material of the amenity kits and their contents. For the bags, Skysupply used Kraft paper which is 100 percent sustainable. The material is highly durable, fully sustainable, eco-friendly and cruelty-free. The toothbrush is made of bamboo, which is eco-friendly and cultivated naturally. The packaging of the toothbrush and paste set and the earplugs is made of paper. The socks are produced from recycled polyester and the sleeping mask is made of recycled TC. This unique amenity kit has already proved itself to be a collector’s item which will be either repurposed and used at home or continue to be used as a cosmetic pouch for future travels. The Kraft paper bags and banderoles have a discreet imprint to advise of the reuse.
The original amenity kit and the second generation is an environmentally friendly products with a design concept rooted in the local culture, created to elevate the guest’s experience on board and afterwards and to take the journey with Icelandair to a new level.
