Iberia and Kaelis unveil sustainable amenity kits and circular economy model
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Iberia Business Class amenity kits from Teresa Helbig and Kaelis
Iberia has introduced its latest sustainable Business and Premium Economy amenity kits designed by Teresa Helbig, inspired by the airline's uniforms. They showcase blue, red and yellow hues. Navy blue symbolizes balance, while red and yellow are Iberia’s corporate colours. These amenities will be handed to Iberia’s Business and Premium class passengers.
Manufactured by Kaelis, these r-PET pouches are made from recycling 7.5 million 550ml plastic bottles, saving a total of 1.2 million water litres during production and a 70 percent reduction in energy emissions.
Featuring vegan and natural cosmetic products, sourced and produced in Spain by Uvas Frescas using wine waste, provided by the Spanish Wine Group ARAEX, from the same wine served aboard Iberia’s flights. The products also have packaging made from sugarcane with I’m Green™ certification.
The packing of the Cosmetics into the pouch is entrusted to Envera, an Association of Iberia employees who are parents of individuals with disabilities. This initiative employs more than 400 individuals with diverse functional abilities.
Iberia plans to offer the full kit or individual elements, so passengers only take what they need, reducing the waste left onboard. Anything left behind will be recycled if it is used, the press release said.
Iberia Premium Economy Class amenity kits from Teresa Helbig and Kaelis
Both kits include compression socks, an eye mask, a toothbrush, toothpaste and earplugs. The Business Class amenity kit also includes Uvas Frescas’ cosmetics, a lip balm and a hand cream.
“Overall, this collaborative effort showcases an approach to business practices combining full circularity, environmental consciousness, sustainable sourcing and social responsibility,” Kaelis said in its press release. “It is definitely a model that aligns well with the growing awareness and demand for sustainable products and it is the first of its kind to offer this.”
