En Route reveals refreshed brand identity
This is a special feature from PAX International's July 2024 issue, on page 4.
En Route International's Global Managing Director Nick Wiley at the company's WTCE 2024 booth featuring the updated brand logo
En Route International unveiled a refreshed brand identity in Hamburg to mark the next phase in its journey. The company is placing three key business segments at the forefront of its proposition: passenger solutions, supply chain services and sourcing segments.
“WTCE is a solid platform for businesses to get together and celebrate the great things about the industry. Our new brand is a celebration of En Route, its people and its customers, so it made sense to us to launch it at the show,” Nick Wiley, Global Managing Director, tells PAX International.
En Route offers complete end-to-end design, development and delivery of complimentary and retail onboard food and service solutions with offices in the U.K., U.S., UAE and Australia. As part of the brand redevelopment, the company has conducted external stakeholder interviews and undertaken internal brand surveys to better understand the perception of the brand and the needs of both customers and colleagues.
“As specialists in our field, we are constantly striving to innovate and push the boundaries of what is possible; our new brand identity reflects this constant movement, ethos of innovation and our unwavering commitment to excellence,” explains Tom Lay, Head of Marketing.
