WESSCO International brings relaxation to WTCE with Therabody products
Petros Sakkis, Chief Marketing Officer, WESSCO International
WESSCO International’s booth at this year’s WTCE was truly an exhibition goer’s dream with several Therabody products on display for visitors to try. The products included the ultra-comfy Lounger, JetBoots, and SmartGoggles eye massager.
In October, United Airlines and WESSCO announced the new partnership, introducing a major upgrade to the airline’s International Business Class experience. In collaboration with wellness tech company Therabody and Saks Fifth Avenue, the partnership marks the largest upgrade to United Polaris since 2016.
With United Polaris’s commitment to offering its passengers the “best sleep in the sky,” the partnership was a natural fit. In collaboration with Therabody, United designed an end-to-end wellness journey that starts the moment passengers arrive at the airport and extends to support them after. The experience includes a new onboard amenity kit with Therabody-branded wellness products; wellness videos onboard from Therabody’s team of experts; and passengers will soon be able to access award-winning Therabody devices in United Polaris lounges. Adding to the onboard sleep experience, United also updated limited-edition day blanket from Saks Fifth Avenue.
APEX/IFSA/FTE Group CEO Dr. Joe Leader in the lounge chair. Image credit: Dr. Joe Leader LinkedIn
“Together, we’re setting new standards for wellness in the skies, proving that thoughtful collaborations can resonate deeply with today’s travellers,” Petros Sakkis, Chief Marketing Officer, WESSCO International tells PAX International.
Beyond the inflight experience, passengers will soon be able to relax in Therabody’s Reset Suites. In these semi-private wellness sanctuaries, passengers can indulge in Therabody devices such as the Theragun Mini for targeted muscle treatment, SmartGoggles for relaxation and eye strain relief, and JetBoots for enhanced circulation and relaxation. Each room will also feature a Therabody Lounger, which immerses travellers in sound and vibration therapy.
Theraface skin and body products will be available in lounge restrooms and showers. Travellers can expect to see Therabody’s Reset Suites rolled out in select locations this year.
The inflight product lineup for United Polaris includes a Therabody-branded reusable beltbag containing Theraface eye serum, face spray and a cleansing towelette, as well as a bamboo toothbrush, toothpaste, eye mask, ear plugs, socks and a pen
PAX International Managing Editor Jane Hobson reviews the products
Jane Hobson, Managing Editor, had the opportunity to try the products in unison while at WTCE. Here is her review.
All I can say is, ahhh! Big stretch! The WESSCO booth really put the “lay” in “product display” this year. The lounge chair offered a relaxing full-body vibration in a zero-gravity position which felt very relieving on my legs, hips and lower back by day two of WTCE, as you can imagine. I had been wearing heels for the two days prior and had flown in from Toronto, Canada earlier in the week, so my lower body was definitely in need of some relief, rest and relaxation.
The compression of the JetBoots was startling at first. It felt similar to having your blood pressure reading taken. But when my body adjusted to the sensation, I could really feel the blood circulation through my legs as the constricting and releasing went on. My feet felt noticeably better and were visibly less swollen when I stood up.
Jane Hobson, PAX International Managing Editor, experiences the Therabody lounge chair
Paired with the Lounger vibrations and the JetBoots compressions, the SmartGoggles were absolutely a treat. The pressure on my eyes and the side of my head was gentle but simultaneously strong enough to ease my neck into a more relaxed posture. I could have stayed in this position all day!
Overall, I have no qualms about how relaxing this combination would be pre- and post-flight. Polaris passengers will undoubtedly indulge in this experience thanks to this impressive collaboration with United, Therabody and WESSCO International!
