Global-c reveals updated brand logo
Global-c's updated brand logo
Global-c has announced the launch of its refreshed logo and brand identity. This update signifies the company's renewed dedication to design-driven product development and its expansion within the aviation industry.
Global-c designs and delivers a wide range of products to elevate the onboard experience for passengers, focusing on aesthetics, function and value.
“The brand uplift and new website symbolize our shift from supplying commodities to providing design-driven solutions,” said Sander Struijs, Global-c Managing Partner.
Wayne Costigan, Managing Partner also commented on the new brand identity: “Our dream is to become the go-to company for ambitious projects in the industry.”
The updated logo design represents a step forward in the company's visual identity, the May 31 press release said. It incorporates an arrow stroke within the letter "G" which symbolizes progress, innovation, dynamism and movement. This design element connects the logo to the airline industry while conveying a “global perspective.”
The contemporary aesthetic the brand’s logo features a vibrant colour palette of orange, dark gray and beige tones. The look is modern white maintaining neutrality that makes it easy for Global-c to integrate personalizations.
“The responsive version of the new brand not only makes Global-c a more iconic brand but also presents an opportunity to incorporate a quality stamp across all its products,” said Anton Pinyol, Chief Creative Officer, and partner at FIRMA.
This design evolution for Global-c strives to balance modernization with honouring the brand heritage.
