March 13 2024  |  Amenities & Comfort

Procurall Solutions' vital visionaries

By Jane Hobson

This is a special feature from PAX International's March 2024 Amenities & Comfort issue, on page 18.



A soft product from a recent collaboration with Air Astana

Procurall Solutions is a women-owned company with more than 150 years of combined industry experience. Delivering amenity kits, soft goods and toiletries to airlines to elevate the passenger experience, the company prioritizes sustainability with the motto: The art of satisfying the needs of today without compromising the needs of tomorrow.

PAX International spoke with President and Co-Founder, Jennifer Green, about how Procurall Solutions differentiates itself from other companies in the market.

Customer-centric approach


The female visionaries leading Procurall Solutions

Procurall was born from a need to bring diverse suppliers offering environmentally conscious, luxuriously made travel products to the market, Green explains.

“At the heart of Procurall is our dynamic team of female visionaries with extensive backgrounds in procurement, sustainable manufacturing, global trade and eco-designs,” she says. “We focus almost solely on greener and more purposeful product offerings.”

The team behind Procurall Solutions operates from a holistic viewpoint with a broad perspective that looks beyond the individual product, anticipating the future needs of clients while ethically meeting the demands.

Sustainability and sophistication
A blend of sustainability and sophistication is a hallmark of the brand, with an eco-friendly approach being at the core of Procurall’s commitment to responsible business practices.

“We recognize that embracing sustainability is no longer optional but imperative in today’s world. It’s about adopting a new way of doing business that considers the long-term impact on the planet, society and future generations. By embedding sustainability into our DNA, we ensure that it permeates throughout our entire value chain, from sourcing raw materials to delivering end products to our customers,” Green says.

Talking trends

According to Green, several sustainability trends are taking off in the industry right now, including the use of recycled and eco-friendly materials and reducing waste and carbon emissions throughout the product lifecycle.

She expects to see these trends evolve and expand in the coming year or two, alongside advancements in renewable energy, closed-loop manufacturing and sustainable packaging.

“We believe in the power of impactful partnerships and purpose-driven actions to redefine the narrative of travel and hospitality,” Green says. “We are dedicated to not just meeting but exceeding the expectations of our clients and their passengers, ensuring a better, greener future for all.”

Procurall will be present at WTCE, IFSA EXPO and FTE APEX Asia Expo, showcasing its latest innovations and sustainability practices.

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