January 19 2024  |  Amenities & Comfort

FORMIA kits unleashed on JAL

By Jane Hobson

FORMIA amenity kits designed for JAL featuring, featuring artwork by artists at Heralbony

The amenity kits first introduced by FORMIA in November have officially launched in Japan Airlines’ (JAL) Business Class cabin. As part of the airline’s A350-1000 aircraft and cabin interiors launch, Business Class passengers receive a kit featuring artwork from artists at Heralbony, The Japanese welfare experimental company's mission is to “Unleash Your Exceptionality," empowering local artists with intellectual disabilities.

“JAL is delighted to partner with Heralbony and FORMIA to create this responsible and thoughtful collection of amenity kits for Business Class. Our aim is to create new ways for passengers to experience diverse perspectives through the exposure to remarkable art while travelling with JAL,” said Masaharu Iwamoto, Vice President, Product & Services Development Department, Customer Experience Division at Japan Airlines.

The different artwork designs on the JAL Business Class amenity kits

Together, Heralbony and JAL are striving to change the perception of disabilities and support a society where diverse individuals are celebrated. The collaboration between the two brands has expanded to tableware designs for JAL’s First Class lounges and printed sleeves for inflight meal boxes. The curated extended product line provides a platform for the artists to showcase their talents globally.

“FORMIA is proud to introduce these very special amenity kits for JAL with welfare experimental company, Heralbony, and to support their shared mission to drive positive social change. We hope passengers are truly delighted with these meaningful kits which highlight the talents of Japan’s diverse and unique artists,” said Roland Grohmann, CEO & Managing Partner at FORMIA.

Copyright 2024 PAX International. All rights reserved. Privacy Policy Sitemap