October 3 2023  |  Amenities & Comfort

Ghent artisans create kit for Brussels Airlines

By Alex Preston


Working with Griet Aesaert, Barbara Geusens of Nomige and Elisia Poelman, the new amenity kits showcases the airline's Belgitude

Brussels Airlines is collaborating with three leading entrepreneurs from Ghent to design the amenity kit for business class passengers on Brussels Airlines’ long-haul flights to to sub-Saharan Africa and the United States.

According to a recent press release, Brussels Airlines aims to create a boutique hotel experience in the sky. “A collaboration with three independent entrepreneurs fits perfectly. It also underlines our Belgitude, where we show the world the best of Belgium”, said Sandy Coenen, Inflight Product Equipment Manager at Brussels Airlines in the statement. “These three ladies understood perfectly what we need. They were so enthusiast and had such a positive attitude during each interaction we had. They have different backgrounds, and a shared passion for design, style, and comfort. They created a unique collector’s item.”

The collaboration between Brussels Airlines and handbag designer Griet Aesaert, skincare expert Barbara Geusens of Nomige and artist Elisia Poelman, will last two years. Every six months, a new design and color will be introduced, with four different amenity kits in total released.

Griet Aesaert of handbag label Aesaert created the pouch of the amenity kit. Griet. “Tailoring is part of our DNA. As soon as I heard about the idea to create colorful amenity kits for Brussels Airlines, I immediately thought about Elisia Poelman,” said Griet Aesaert.

The inner linings of the amenity kit are extract from the artwork “A tourist in a dream”, a painting by Elisia Poelman. The eye masks of the amenity kit will also be an impression of her work. A few of her artworks will soon be showcased in The Loft, a Brussels Airlines’ lounge in Brussels Airport.

Dr Barbara Geusens, skin care expert and founder of Nomige is providing specially created lip balm and lotion in the amenity kit. “Both skin care and traveling have always been my passions. This collaboration, where my products travel the world and gain international fame is a dream coming true,” says a proud Barbara Geusens. “These products are designed specifically to take care of your skin during a long flight.”

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