Two airlines take FORMIA amenity kits
FORMIA this week announced two partnerships that will supply brand name amenity bags to Malaysia Airlines and Saudia.
For the first time, FORMIA brought together Malaysia Airlines with English lifestyle brand, Aspinal of London to produce an exclusive set of high quality amenity kits for the airline’s Business Class and Business Suite passengers.
Launched August 1 on selected A320 and A350 flights, the chic, leather-look, unisex bags are styled on the quintessential Aspinal washbag from the company’s own product range. The bags are seamlessly crafted and feature Aspinal’s iconic shield logo and zip closure, allowing passengers to own a genuine Aspinal of London product. Inside the bags are a selection of items from the French skincare brand, PAYOT.
In an extension to its existing partnership with Saudia, FORMIA is supplying the airine with the world famous Italian fashion brand, Missoni with a newly created set of amenity kits for First and Business Class passengers.
“It is one of the most eagerly awaited airline and brand collaborations in recent times,” said a release from FORMIA.
Missoni is recognized for its signature brightly colored crochet-knit designs. Reflecting this heritage, the individually styled men’s and women’s kits are presented in two attractive colors and feature an embossed Missoni logo.