Geven celebrates seat selections, sustainability and PAX Award win in Hamburg
This is a special feature from the May 2025 issue of PAX Tech on page 78.
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Geven's award-winning Elemento seat on Icelandair
Geven is marking another successful Aircraft Interiors Expo (AIX) with the news of multiple airline partnerships and taking home the Best Seating by a Supplier PAX Readership Award for the Elemento Economy seat.
“For us, this recognition is the reward of all the effort done in creating innovative aircraft seating systems for medium-long ranges in terms of weight-saving and without compromising the comfort of passengers during flight, and gives us the right answer that our design criteria are robust,” Bonaventura Vitolo, R&D Project Coordinator, Geven, tells PAX Tech.
Partners in comfort
Steven Greenway Flyadeal CEO (left), and Alberto Veneruso, Geven Managing Director
During AIX 2025, Geven announced the selection of its Essenza SE Economy class seat by both flyadeal and Turkish Airlines.
The Essenza SE balances lightweight engineering, elegant Italian design and smart functionality to optimize both comfort and efficiency. It also features adjustable headrests and an integrated PED holder.
Geven will deliver the seat to flyadeal’s fleet of 51 A320neo aircraft. The supplier will equip a fleet of 20 aircraft, including A320ceo and A321ceo models, for Turkish Airlines.
While in Hamburg, Geven also announced its selection by Frontier Airlines to design and produce tailor-made First Class seats for the carrier. The Comoda First Class seats will be crafted to combine comfort with durability and sophisticated aesthetics, with installation expected to begin later this year.
Striving for circularity
Bonaventura Vitolo, R&D Project Coordinator, Geven, highlights the RECREATE initiative at AIX 2025
Vitolo presented the company’s active role in the RECREATE initiative at AIX, highlighting its innovative approaches to sustainability and design in aviation. He will showcase Geven’s demo cases at the upcoming RECREATE conference in Ljubljana, Slovenia, emphasizing the project’s goal of reusing up to 90 percent carbon fibre-reinforced composite materials, in a significant move toward circular aircraft interiors.
The RECREATE initiative, which Vitolo says was well received by the industry in Hamburg, manages end-of-life composite parts of decommissioned seats that would otherwise go to landfills or be incinerated. This end-of-life parts management aims to reduce high operative costs for airlines and the cost to the environment.
“Several cabin product management and R&T innovation management teams appeared very interested in a possible future collaboration with Geven on this topic,” Vitolo reveals. “We want to declare our strong commitment to the decarbonization of the aviation industry, monitoring our products through calculation of environmental impact.”
He says this monitoring is done from a “cradle to grave” perspective, examining all phases from the raw material extraction to the disposal of the final components.
