Rosen Aviation brings custom experience to commercial cabin interiors
This is a special feature from the AIME Dubai 2025 issue of PAX Tech, on page 16.
A rendering of the Immersa in-seat AudioSphere in a First Class pod
In 2024, Rosen Aviation’s commercial-centric opportunities kicked off, ramping up now and into 2026, as the VVIP and Business Jet supplier paves its way in the commercial aviation industry. Backed by more than 40 years of expertise in delivering reliable, innovative technologies across all aviation markets, the company takes a balanced and equal approach to pursuing cutting edge technologies, while also delivering certified, reliable IFE applications
“That balance is the key to our success, and the key to many decades of satisfied customers,” Lee Clark, Senior VP Strategy, Rosen Aviation, tells PAX Tech.
Lee Clark, Senior VP Strategy, Rosen Aviation
Looking at the commercial aviation landscape, Clark says it is clear that airlines want to create more of the “wow” effect for passengers, through differentiation and brand loyalty, and Rosen is working to help airline customers achieve these goals, bringing forward luxury elements of private cabins to the commercial space.
Modular design, constant connection
Rosen and wireless technology development company Qualcomm announced a partnership last year, and Clark tells PAX Tech the collaboration is going to dramatically transform, and ultimately improve, the passenger IFE experience.
“Our next-gen IFE powered by Qualcomm is going to be hugely beneficial for OEMs, operators and integrators as well, by reducing system weight and complexity and making it easier to implement new functions and features,” he explains.
Rosen Aviation’s agnostic IFE product can function as a standalone IFE system with immense processing power and server capabilities.
In addition to improved picture quality and faster image refresh rate, airlines that take Rosen Aviation’s IFE product onboard will have a system architecture driving everything in a fully scalable design.
A founding member of MOSAIC (Modular Open System Architecture In Cabin), which aims to increase system and component interoperability, Rosen will design its latest IFE displays for easy integration in a variety of cabin ecosystems.
While airlines are seeking a modular approach to IFE systems, Clark notes that passengers travelling in premium cabins expect an entertainment experience at 30,000 feet akin to those in their daily life, with the convenience of picking up where they left off on a Netflix series or having a high-speed internet connection for video conferencing.
“The premium passenger expects a personalized, continuous and customizable experience that allows them to optimize rest, entertainment and work during their flight,” Clark explains.
Now, Rosen is leveraging its experience in business and VVIP aviation to adapt these same experiences to the premium commercial cabin.
Showcasing sustainability and innovative technologies
As Rosen Aviation gears up for its second year attending the Aircraft Interiors Expo (AIX) in Hamburg, Germany, this April, the supplier is focused on one of the event’s main themes for 2025: sustainability.
Rosen is committed to designing thinner, lighter, more power-efficient technologies using sustainable materials.
“When we achieve these sustainability targets, we make aircraft more efficient, we make the manufacturing process more efficient and the net result is a big increase over IFE products from even just a few years ago,” Clark explains.
As well, Rosen’s internal Green Team is entirely focused on reducing organizational waste, giving back to the community and environment and implementing new practices aimed at increasing efficiency. Some of these practices include better recycling of manufacturing biproducts like metal shavings and CNC lubricants, using employee volunteers to contribute to charitable activities, integrating rainwater catchers to reduce water consumption and using solar panels to offset electricity usage.
For AIX 2025, Clark says Rosen is looking to capitalize on last year’s momentum, reach customers and introduce new and refined technologies.
Rosen Aviation will be showcasing an all-new booth displaying its technologies such as an ultra-wide digital skylight, multiple seatback display sizes in carbon composite chassis, VIP OLED displays and its in-seat audio product, the Immersa AudioSphere. The supplier is also set to make a significant announcement ahead of the expo.
“We’re learning more as we speak with our visitors and getting a finger on the pulse of the commercial interiors market space,” Clark concludes.
