Kick back in Economy with LSEAT
This is a special feature from PAX Tech's November 2024 FTE APEX Asia Expo issue on page 10.
Passengers demo LSEAT's reclining Economy kit
At a time when many airlines are looking to increase seat density, LSEAT’s Yves Hendrickx tells PAX Tech his assumption is that many passengers flying in Economy are willing to pay a little more for improved comfort, particularly on longer routes. He points out that, when a large number of passengers pay slightly more for an Economy seat, the ancillary revenue it can generate for the airline is huge.
Yves Hendrickx, CEO, LSEAT
With this in mind, LSEAT designed a kit to transform Economy into Premium Economy without removing the aircraft’s existing seats.
To achieve this, the LSEAT kit slides the seat cushion forward and downward on its frontal part using body weight motion. The solution adds to the 12-degrees of recline of the backrest and moves the seat cushion forward, resulting in an overall 40-degree increase of individual space to rest.
“Even the tallest passengers end up finding excellent comfort with their head resting higher on the headrest cushion. It changes the world in comfort,” says Hendrickx.
He adds that the innovation, widely patent protected, was not simple to create. LSEAT spent almost three years finalizing a solution compliant with all FAA/EASA and other applicable regulations in all parts of the world. Designed as a “Minor Mod” it can be supplied with a STC as well, if needed. Installation takes less than 15 minutes per seat and does not require seat or cabin recertification or modification.
LSEAT has adopted a sales strategy that Hendrickx says makes it easier for airlines to trial the product with minimal commitment. The lease agreement includes a test period of six months, with the ability to break the lease without any penalty or cost.
“With this solution, they don’t need to invest a dime, they make money from the first day on and they have no risk, except a good one: Earn large ancillary amounts each month excessing largely the monthly lease cost,” says Hendrickx.
In 2025, Hendrickx expects LSEAT to break through in many countries and several airlines, as its multi-national and multi-continental sales organizations are setting up.
