SATS/Delaware North to cater Singapore Sports Hub
The Singapore Sports Hub has picked a joint venture of SATS and Delaware North, called Sports Catering Services to provide catering and food and beverage services for its retail concessions, corporate suites, members dining areas, and special events across five of its venues.
The contract is for 21 years, with expected revenue of approximately S$50 million (US$40.1 million) per year. Sports Catering Services will commence operations when the Singapore Sports Hub is fully operational in April 2014.
Sports Catering Services is a 70:30 joint venture company between SATS (which holds the majority stake) and Delaware North Companies.
Previously, SATS provided catering services for sporting events such as the 2010 Youth Olympic Games and the 2009 Asian Youth Games in Singapore. Delaware North Companies provides catering to more than 70 sports and entertainment venues in the U.S., Australia and the U.K. – including MetLife Stadium in New York, Wembley and Emirates Stadiums in the UK and Melbourne & Olympics Parks. The company also owns TD Garden in Boston, one of the top sports and entertainment venues in the world.
SATS, through its inflight catering joint venture in India, Taj SATS, first collaborated with Delaware North Companies in the 2010 Commonwealth Games in New Delhi, providing food and hospitality at the Athletes Village' which included serving 33,000 meals daily.
Delaware North Companies will provide day-to-day operational delivery of the catering and food and beverage services. SATS will oversee areas including product development, quality assurance, culinary expertise and logistics.
Sports Catering Services will deliver a tailored catering solution for the 50 retail concessions, 62 corporate boxes/suites and four premier dining areas.
“Together with Delaware North Companies, we are well placed to deliver this outstanding service by leveraging on our shared expertise and excellent track record of catering for institutions and large-scale sporting and premium events,” said Tan Chuan Lye, SATS President and CEO.