Spafax teams with Business Traveller for inflight and airport content
Long Beach, California -- Members of the media were shown the opening episodes of a new chapter in travel content for the airlines and airports yesterday through a partnership with a longtime provide of print and entertainment content and a well-known travel publication.
Spafax, announced Tuesday its plans to launch a new business travel television show, in partnership with Business Traveller magazine. The content will be premiering in flight October 1.
“We wanted a partner who would be innovative in producing and distributing this type of content. Spafax has all those qualities and have also been proactive in suggesting content and new angles on issues that business travelers will find fascinating,” said Tom Otley, Editor at Business Traveller, in yesterday’s announcement.
Monthly episodes feature insider travel know-how, tips, connections and expertise. The show will be syndicated for inflight entertainment, online and via partners and the traveling consumer will be able to watch the TV series on personal devices, at the airport, in flight or at their destination.
“The modular build of the show allows us to deliver the right content for every channel,” said Jonathan Gilbert, Director of Digital Content and Innovation, Spafax. “This, combined with the opportunity to engage the world’s most influential audience, represents an exciting media opportunity for our partners.”
“Our vision for this project was to create a flexible content solution that our clients and partners could customize and ultimately engage with their customers across multiple touchpoints,” said Niall McBain, CEO, Spafax. “As a trusted editorial voice among frequent flyers, Business Traveller are the ideal launch partner for us to achieve this vision.”