ANA and Brahim's to exchange culinary expertise
“Demand between Japan and Islamic countries is projected to increase,” said a release from the airline. “ANA’s Catering Service Company (ANAC) is therefore working with Brahim’s to achieve an official halal certification in order to improve the quality and selection of halal meals on-board its own flights and to increase supply of halal meals to third-party airline carriers.”
ANAC currently provides meals to 11 airlines that fly from Narita and Haneda Airports in Japan. As part of the partnership, Brahim’s will receive technical guidance of ANAC’s chefs in order to produce traditional Japanese washoku cuisine.
As well as developing Japanese in-flight meals, Brahim’s will develop washoku products for sale in Islamic countries. The first washoku product planned by Brahim’s is an original Japanese-style curry.
Washoku cuisine was recently added to the UNESCO cultural heritage list.
“We see a significant opportunity to grow revenues through the supply of in-flight meals to third-party airlines and by capitalizing on non-Japanese passenger demand,” said Tsukasa Kuniya, Vice President in charge of Group Business Development at ANA. “We are delighted to be working with Brahim’s to develop a premium, certified halal menu in order to provide greater choice to customers.”