October 5 2021  |  People

​Craver takes marketing position at Panasonic

By Rick Lundstrom

Panasonic Avionics Corporation has named Kent D. Craver to lead the company’s marketing activities, effective yesterday.

As Senior Director, he will shape the company’s marketing efforts with responsibility for Panasonic Avionics’ global brand, and digital marketing transformation. He will lead a global, multi-disciplinary team including the Brand, Marketing, Digital Marketing and Market Analysis groups. Craver will report to Andy Masson, Panasonic Avionics’ Vice President of Product and Portfolio Management.

“Kent has a proven track record in delivering results in customer engagement, brand management and passenger experience,” said Masson, Vice President of Product Management at Panasonic. “I am confident he will be a valuable addition to Panasonic Avionics and I am delighted to welcome him to our team.”

Craver has 25 years of experience in the aviation industry. For 12 years, he was Regional Director - Cabin Experience and Revenue Analysis at Boeing Commercial Airplanes. His responsibilities included identifying passenger preferences and airline requirements, using that information to guide product development and helping carriers configure their aircraft to maximize profitability.

He joined Boeing in 2007 from Continental Airlines, where he managed Onboard Product Marketing and Research, with the responsibility for developing and maintaining the branding and customer experience aspects of the carrier’s onboard products.

“Panasonic Avionics Corporation is the world’s leading in-flight entertainment and connectivity provider,” said Craver. “I’m excited to be leading the marketing team as we evolve the company’s brand to reflect the way it is transforming the passenger experience.”

An active participant and speaker in various industry forums, Craver also served two separate terms as president of the World Airline Entertainment Association (now APEX). He earned a bachelor’s degree in psychology from Miami University in Oxford, Ohio.

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