Royal Air Maroc partners with Touch Inflight Solutions on scalable next-gen IFE
Royal Air Maroc is partnering with Touch Inflight Solutions to bring scalable next-gen IFE to its fleet
With Morocco’s tourism industry thriving and the 2030 World Cup set to shine a global spotlight on the country, Royal Air Maroc (RAM) is scaling its operations to meet growing demand. The airline, which plans to quadruple its fleet by 2037, has partnered with Touch Inflight Solutions (Touch) to deliver scalable, next-generation inflight entertainment (IFE) that will elevate the passenger experience and position RAM as a leader in African aviation, the May 21 press release said.
Supporting RAM’s ambitious expansion
As Morocco prepares to welcome millions of visitors in the coming years, RAM’s fleet expansion will play a pivotal role in supporting the nation’s tourism ambitions. With nearly 150 new aircraft set to join its operations, RAM is investing in modernizing the passenger journey, ensuring it reflects the warmth and heritage Morocco is known for.
Touch will provide RAM with a scalable IFE platform that grows alongside its fleet, enabling the airline to deliver consistent, high-quality entertainment across all routes. Through real-time content updates and adaptable technology, Touch ensures that passengers will enjoy a seamless experience, whether flying regionally or internationally.
Bringing Moroccan hospitality to the skies
Royal Air Maroc is the first introduction to Morocco for travelers from around the world. With Touch’s content curation expertise, RAM’s inflight entertainment offers a carefully balanced mix: the best of Hollywood blockbusters from all major studios, alongside content that celebrates Moroccan cinema, music, and storytelling. From acclaimed global films to Arabic programming that resonates with Moroccan culture, the selection is designed to reflect both international appeal and regional authenticity. Curated documentaries, locally inspired playlists, and a data-driven approach ensure the library evolves with passenger preferences—delivering an experience that connects with both global and local audiences before they even arrive.
Localized support for a seamless partnership
To ensure the smooth implementation of the IFE platform, Touch will provide RAM with a dedicated French-speaking account manager operating in a time zone aligned with Morocco. This localized support will enable efficient communication, agile decision-making and on-time delivery as the airline scales its operations.
A driver of Morocco’s tourism goals
With the 2030 World Cup on the horizon, RAM is positioned to connect millions of travelers to Morocco, offering an experience that reflects the country’s warmth, culture, and modern vision.
For Touch Inflight Solutions, this partnership represents an exciting opportunity to support Royal Air Maroc’s transformation as the airline scales for the future. By combining innovative technology with a deep understanding of passenger needs, Touch is proud to play a role in bringing RAM’s vision to life and showcasing Morocco’s hospitality on a global scale.
