Aeroplay partners with Bilibili for premium Chinese animation content
"The Ravages of Time" still from Season 1, Episode 3, part of Bilibili's content lineup
Aeroplay Entertainment has announced a partnership with Bilibili, a platform for animation, comics, and games (ACG). This collaboration marks a major milestone in inflight entertainment, as a curated lineup of Bilibili’s most popular and critically acclaimed Donghua (Chinese animation) titles will now be available to Aeroplay’s Airline clients.
As part of this curatorial collaboration, Aeroplay will curate a handpicked selection of Bilibili’s standout animated content across its global airline network. These titles represent the best of Chinese animation—offering rich storytelling, stunning visuals, and deep cultural narratives that have captivated millions of fans both in China and globally.
“Donghua is more than animation—it’s a vivid tapestry of culture, creativity, and imagination. Partnering with Bilibili allows us to bring these powerful stories to life at 30,000 feet, offering passengers a window into the richness of Chinese storytelling like never before,” said Vishal Kanungo, Assistant General Manager – Content Acquisitions & Account Management at Aeroplay Entertainment. “This partnership reflects our mission to broaden cultural horizons and deliver premium, diverse entertainment experiences that resonate with today’s international traveler.”
The curated content includes fan-favorite series, award-winning titles, and upcoming releases from Bilibili’s extensive library—now made accessible to inflight audiences through Aeroplay’s cutting-edge IFE solutions.
“We are excited to collaborate with Aeroplay to introduce Chinese animation to global travellers,” said a spokesperson from Bilibili’s International Content Team. “As global interest in Donghua continues to grow, this partnership is a significant step in showcasing the creativity and cultural richness of Chinese storytelling to a broader audience.”
