June 11 2024  |  Partnerships, Collaborations & Acquisitions

eSIM Go partners with Lufthansa Group

By Robynne Trueman

Lufthansa Group partners with eSIM Go 

eSIM Go today announced its partnership with Lufthansa Group to provide eSIM mobile data services to passengers across four of its airlines. The announcement was made on the first day of FTE EMEA in Dublin, Ireland.

eSIM Go already launched with SWISS earlier this year, and now Lufthansa Group has committed to replicating the model for Lufthansa, Austrian Airlines and Brussels Airlines. Each is enabled by eSIM Go’s fully managed Powered by Breeze solution, allowing passengers to stay connected in more than 150 countries worldwide while avoiding expensive data roaming charges.

Attendees at FTE EMEA in Dublin will be able to learn more about the partnership, and the airline benefits of ancillary eSIM services, by attending the joint conference session: “The Connected Traveler – How an eSIM can enhance CX, grow brand loyalty and increase in-destination ancillary revenue,” which is a fireside chat between Timothy Haupt, Manager of Ancillary Strategy & Commercial Development at Lufthansa Group and Bill McKimm, VP Travel Sales, eSIM Go.

“We’re really excited to be partnering with Lufthansa Group and playing a key role in their strategy to champion the end-to-end passenger travel experience. As the hottest category in airline ancillaries for years, branded travel eSIMs are a great opportunity to increase customer value both in revenue but also in terms of added loyalty, and the platform they create for other core and ancillary services,” said McKimm.

The partnership reinforces eSIM Go’s position in the aviation industry, growing the total addressable market for its B2B2C travel eSIM solutions by another 100 million passengers a year, the press release said.

eSIM Go has already established partnerships with airlines including Wizz Air and Icelandair, as well as airports such as Sydney Airport (SYD) and Fraport Group.

“This partnership with eSIM Go will give seamless and hassle-free access to mobile data plans to many more customers in 2024, providing them with a more affordable alternative to traditional data roaming. Whether traveling for business or leisure, staying connected is an increasingly important part of the travel experience for our customers,” said Johann-Philipp Bruns, Vice President Ancillary, Partner and Retail Lufthansa Group.

eSIM Go is exhibiting at FTE EMA in Dublin from June 11 to 13 at Stand C11.

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