September 13 2023  |  Partnerships, Collaborations & Acquisitions

Anuvu collaborates with Parrot Analytics for content data analysis

By Alex Preston

Leveraging audience demand and content supply, Parrot Analytics can determine how much any TV show or movie is worth on a specific platform by region

Anuvu has entered into a partnership with Parrot Analytics, a provider of content data analysis to studios and streaming services.

Parrot Analytics quantifies the popularity and trends in films and TV series by analyzing the global entertainment industry’s largest audience data set. The platform, which is language agnostic, captures information for every country, and delivers a unified audience metric that measures across all delivery platforms, including Subscription Video on Demand (SVOD), Advertising Video on Demand (AVOD), and linear TV.

Its customers include studios as Lionsgate, Warner Bros. Discovery, NBCUniversal, and Sony Pictures; media and technology companies including Amazon, Comcast, and Google; networks such as Sky and Turner; government agencies such as Canadian Media Fund and British Film Institute; and streaming services such as Max and Amazon Prime Video.

“This collaboration is vital to our 360 data-driven approach, which enables our clients to make informed content decisions,” said Estibaliz Asiain, Anuvu SVP, Media & Content in a September 12 press release. “Many airlines currently rely on insights based on content that is already on the aircraft, meaning their decisions are retroactive. With the wealth of valuable data available to us, our customers can make truly informed decisions when expanding their inflight entertainment which translates to smarter spend and better use of their server space.”

“Our mission is to help connect consumers with the content they love, no matter where in the world they might be,” added Wared Seger, CEO of Parrot Analytics. “Together with Anuvu, we can help airlines truly navigate the turbulent entertainment landscape to create packages they know their passengers will love.”

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