Spafax and Vox Media partner to bring animal content onboard
The Dodo is one of the world’s leading source of animal videos and content, averaging six billion video views online every month
Spafax is partnering with The Dodo, a Vox Media brand, to bring family-friendly animal and pet content to its airline customers.
The portfolio of content available to airlines includes short features from The Dodo’s most popular categories like Best Animal Friends, Odd Couples, and Little But Fierce. A broad selection of longer, 20-minute videos is also being offered, making more than 100 animal videos overall.
“The Dodo videos immediately put people at ease, make them smile and feel good about humanity,” said Katy Brink, Executive Editor of The Dodo in a September 7 press release. “We could use more of those feelings on flights.”
“As huge fans of The Dodo, the Spafax team is so excited to bring this excellent, feel-good content about animals and pets to inflight entertainment for the first time,” added Emma Gunn, Spafax Director of Acquisitions and Partnerships. “Our content specialists are experts at staying on top of consumer trends and developing relationships with top media brands like Vox Media and The Dodo that deliver engaging, popular content to massive audiences. We can’t wait for airline passengers to enjoy all the incredible content offered by The Dodo on their next flight.”