February 22 2023  |  Partnerships, Collaborations & Acquisitions

Seamless Air Alliance and GSMA collaborate to bring roaming to airlines

By PAX International Staff

The Seamless Air Alliance, a leading company for inflight connectivity, and the GSMA, a global organization representing the interests of mobile network operators, today announced a collaboration that will facilitate and accelerate the availability of seamless mobile roaming onboard commercial airlines.

Today’s announcement between the Seamless Air Alliance and the GSMA will help drive cooperation between global carriers and mobile network operators worldwide.

In a February 22 press release, Jack Mandala, CEO of the Seamless Air Alliance, said, “Working with the GSMA positions us in front of over 750 mobile network operators and other service providers, paving the way to open dialogue and cooperation in bringing roaming services to airlines worldwide. The agreement with the GSMA is a ringing validation of our goal to bring seamless connectivity to airlines and their passengers.”

Under the announced agreement, the Seamless Air Alliance and the GSMA will work together to develop contracts and requests for proposal templates to assist with roaming proposals and negotiations, leveraging the GSMA's decades of expertise.

Alex Sinclair, CTO of the GSMA said in the release: “We’ve come a long way since the first SMS was sent in 1992, but even now there is no guarantee that airline passengers can connect with their contacts on the ground during a flight. Our collaboration with the Seamless Air Alliance will facilitate and accelerate agreements between airlines and MNOs around their own route network to improve connectivity. We are excited to work with members of the Seamless Air Alliance to bring mobile roaming to the skies and deliver the best possible customer experience for airline passengers.”

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