Bluebox launches Blueview Cloud, cloud-hosted IFE service
Bluebox launches Blueview Cloud for onboard digital services
Bluebox has announced the launch of Blueview Cloud, its latest innovation designed to transform how airlines deliver digital services onboard. Fully optimized for high-bandwidth connectivity solutions, Blueview Cloud hosts the full Blueview software suite on the ground, removing the need for onboard hardware while enabling airlines to boost ancillary revenue and enhance passenger satisfaction.
With Blueview Cloud, passengers access an airline-branded digital portal directly via the aircraft’s connectivity. From there, they can:
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Order food, beverages and duty free from their seats, with live payment authorization reducing credit card declines and increasing revenue
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Stream curated films, TV and audio content OTT-style, with studio approvals supported by Bluebox’s security record
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Enjoy a seamless digital cabin experience that reflects the airline’s brand and integrates with loyalty programmes, advertising campaigns and more
For crew, orders are delivered straight to POS devices with seat-specific details, simplifying service and reducing friction. For airlines, Blueview Cloud cuts onboard hardware costs, accelerates rollouts, and opens new revenue streams, while delivering measurable improvements in NPS.
“High-bandwidth connectivity changes the game for airlines,” said Kevin Clark, CEO at Bluebox Aviation Systems. “Blueview Cloud makes it possible to harness that connectivity to improve passenger satisfaction and airline profitability, creating better ROI on connectivity investment — without the complexity of additional on wing hardware.”
Bluebox’s “Transition Deployment” model also allows airlines to adopt quickly: fleets can be equipped with Bluebox Wow within weeks, then upgraded to Blueview Cloud when connectivity is available.
As with its long-standing partnerships on Airbus OSP and Viasat’s Connected Partner Platform, Bluebox sees Blueview Cloud as expanding, not replacing, its portfolio, widening choice for airlines across business models and fleet, the September 12 press release said.
