Spafax collaborates with StoryWonder for family-friendly IFE
StoryWonder on personal devices
Spafax has unveiled an exclusive collaboration with StoryWonder, an AI-powered storytelling platform developed by KB&B Family Marketing Experts of Germany. This unique partnership will leverage StoryWonder’s creative AI technology and Spafax’s airline integration capabilities to enhance family travel experiences by turning routine flights into personalized, immersive adventures.
Available to airlines as both interactive text and audio experiences, StoryWonder empowers children to become the heroes of their own stories, creating unique, AI-powered adventures tailored to their individual interests. Through intuitive user interfaces and engaging, family-friendly narratives, StoryWonder is poised to elevate the passenger journey, making travel experiences more fun for children and relaxing for parents.
By making hyper-personalized (and airline-branded) children’s stories available, Spafax and StoryWonder aim to deliver meaningful engagement and positive brand association with the next generation of travellers.
“Travelling with kids can be challenging, and airlines are constantly seeking ways to enhance the family travel experience,” said Dimitrios Tsirangelos, Vice President Business Development IFE Technology and Innovation at Spafax. “Our collaboration with StoryWonder is a perfect match – combining StoryWonder’s creativity, personalization, and child-focused innovation with Spafax’s deep expertise in airline media and passenger experience. Together, we’re helping airlines create magical, stress-free journeys that families genuinely appreciate.”
StoryWonder can be added to the IFE microsite of the airline, the airline’s native app and the inflight connectivity portal onboard the aircraft. As well, the airline brand can be integrated into the StoryWonder App as an individual world. An airline’s mascot can become a guiding character, destinations can inspire story settings and crew’s voices can narrate the tales.
StoryWonder supports multiple languages and can be linked to frequent flyer programs, rewarding engagement. For example, children might unlock a new story chapter when their family reaches a mileage milestone. With Spafax’s scalable backend, StoryWonder is designed for seamless integration, either through inflight entertainment or passengers’ personal devices.
“Air travel is already pretty magical for kids,” said Rolf Kosakowski CEO at KB&B. “But it can also feel a bit scary for little ones. We are very excited to be working with Spafax to enhance the wonder of flying, while creating a sense of comfort and belonging for children by making them the star of their own air travel story.”
By providing engaging content tailored to young passengers, StoryWonder allows airlines to connect meaningfully with families, fostering brand loyalty and improving overall passenger satisfaction. Spafax's experience in curating and delivering premium passenger experiences positions the company perfectly as the ideal partner for airlines looking to innovate and differentiate themselves in family-friendly services.
