TUI Airline selects Immfly to transform digital IFE experience
TUI Airline's passenger accessing IFE from Immfly
Immfly has been selected by TUI Airline to carry out a significant transformation of the onboard experience for passengers. As part of this collaboration, Immfly’s next-generation digital platform is being integrated into TUI Airline’s 737-800 and 737-8 aircraft, with up to 60 aircraft live to customers by this summer, marking a milestone in TUI Airline’s digital evolution.
With this deployment, TUI Airline becomes the first German company to implement Immfly’s cutting-edge technology, enhancing the passenger experience through seamless connectivity and entertainment, the April 7 press release said.
TUI’s passengers will gain access to a fully digital inflight ecosystem, featuring:
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Real-time messaging – enabling passengers to stay connected through WhatsApp during the flight, with Immfly leading the way as a pioneer in delivering this service via Iridium connectivity.
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Experiences – Browse and book experiences, activities and tickets, instantly through the integration with TUI Musement marketplace.
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Premium entertainment – Enjoy the latest movies, TV shows, Podcasts, Games, and more for a small fee.
With the solution chosen, future opportunities for TUI and their customers could include instant payment validation through Iridium Certus, unlocking all types of e-commerce activities on board, including ordering food & beverages from the seat.
Immfly is transforming the aircraft cabin into an interactive, revenue-generating hub that enhances passenger convenience and unlocks new revenue streams for airlines.
"Partnering with TUI represents a bold step forward in shaping the future of the in-flight experience," said Pablo Linz, CEO of Immfly. "With Equilux Aero’s revolutionary cabin hardware and our cutting-edge IFEC software, we're setting new standards for passenger connectivity. We are also deeply grateful to Boeing, Iridium and Meta for their unwavering support in making this vision a reality."
A key aspect of this initiative is Immfly’s onboard technology and its antenna-agnostic design, ensuring flexibility for TUI’s connectivity strategy. TUI Airline has initially chosen the Iridium Certus antenna, offering LEO (Low Earth Orbit) connectivity with a cost-effective approach. This future-proof solution allows for seamless upgrades to high-speed connectivity without costly cabin hardware modifications, should TUI Airline choose to do so in the future.
“This partnership with Immfly underscores our commitment to continuously enhance the inflight experience with innovative, technology-driven solutions,” said Jill Nye, Director of Customer, Crew, and Inflight Services at TUI Airline. “Immfly has proven to be the ideal partner, customizing their solution to meet our specific needs, allowing a consistent customer experience across our European-wide fleet. Their expertise, vision, and dedication to quality have been instrumental in the success of this initiative. We're delighted to announce that TUI Musement experiences will also be live and available onboard, offering our customers a new way to plan their holiday moments during their flight.”
Immfly’s modular ecosystem includes:
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Scalable software architecture that adapts to different airline requirements
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Seamless integration with connectivity solutions and third-party services
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A revenue-driven approach, combining retail, entertainment, and connectivity in one powerful platform
This collaboration between Immfly and TUI Airline marks the beginning of a broader vision—leveraging digital innovation to further elevate the passenger experience.
