Anuvu partners with Headspace on mindful inflight content
Headspace and Anuvu will bring curated mindful content to travellers together
Anuvu has signed an exclusive agreement with Headspace, the provider of the Headspace mental health app. This partnership will launch a variety of mindfulness and meditation content – including tools for stress, anxiety, sleep and mindful living - available to inflight audiences this spring.
Anuvu’s Headspace offering comprises video and audio content on travel sleep tips, inflight meditations and guided seated stretching for travellers to relax and recharge while en route to their destination. The February 11 press release said an estimated 40 percent of travellers experience some degree of flight anxiety, with this partnership reinforcing Anuvu’s commitment to passenger wellbeing.
“Headspace is a beloved mental health app with over 100 million users worldwide, and we’re delighted to bring their titles to airline travelers,” said Simon Cuthbert, VP, Content Licensing and Distribution at Anuvu. “This partnership offers a unique opportunity for passengers to experience the impact of Headspace’s mental health content outside of their app-based programming, providing a moment of peace in the sky.”
“Partnering with Anuvu is a meaningful way for Headspace to expand our reach and bring mindfulness and mental health tools to people no matter where they are in the world,” said Sara Cohen, VP of Content at Headspace, “We’re thrilled to collaborate with Anuvu to provide travelers with a curated content library, helping make every travel journey a calmer, more relaxing experience.”
