China Southern selects Stellar Entertainment for Hollywood content and IFE services
China Southern Airlines 787 Economy cabin
Stellar Entertainment has announced a partnership with China Southern Airlines to supply a selection of Hollywood films and IFE services including strategic content curation, licensing and account management.
Stellar Entertainment will support China Southern Airlines in offering top-tier Hollywood content with a customized approach. The account will be managed by Stellar's dedicated client service team based in Singapore, supported by experienced programming and operations teams in Los Angeles, Malaysia and Australia.
"We are excited to collaborate with Stellar Entertainment to bring the best of Hollywood to our passengers. Stellar's extensive expertise and relationships in the industry will enable us to offer a premium selection of films that cater to the diverse tastes of our global passengers. We also look forward to leveraging Stellar’s innovative digital tools such as their IFE Portal to streamline our content management and assist us with tracking, budgeting and data analytics,” a China Southern Airlines spokesperson said.
Annie Zhong, Chief Financial Officer of Stellar Entertainment, commented on the partnership: “We are thrilled to collaborate with China Southern Airlines in elevating their Hollywood movie selection. This partnership reinforces Stellar's standing as a leading content service provider (CSP) in the Asia-Pacific region and highlights our expertise in delivering Hollywood content at scale for the aviation industry. China Southern will greatly benefit from our robust relationships with all the Hollywood studios and distributors. In addition, our innovative digital solutions, designed specifically for the IFE ecosystem, will help China Southern to simplify their work, saving time while gaining productivity.”
Stellar’s advanced digital tools such as the Stellar IFE Portal and the powerful pixLTM platform, play a crucial role in helping airline clients manage content efficiently by simplifying logistics. These cloud-based innovations enable seamless content delivery, enhance operational agility, and allow airlines to monitor Hollywood commitments and evaluate their budgets in real-time.
