Anuvu announces exclusive content partnership with Wild Vision
Anuvu partners with Wild Vision Ltd.
Anuvu has signed an exclusive agreement with Wild Vision Ltd., the emerging powerhouse in creator-led content. This exclusive partnership is set to bring viral content from global content creators to Anuvu's aviation and maritime clients, starting in December.
This collaboration enables Anuvu to offer a dynamic, ever-evolving media package, customized to meet the needs and demographics of each airline, the October 23 press release said. Instead of providing static media libraries, Anuvu and Wild Vision will engage in personalized conversations with airline clients to curate content that resonates with their passengers.
"Recently we have been hearing from a wide range of customers the desire to have short-form content onboard. A wider variety of nontraditional content that people experience on social media. We have been searching for a premium content partner that aligns with these current media trends," said Simon Cuthbert, VP of Content Licensing & Distribution at Anuvu. “This collaboration with Wild Vision allows us to tap into the growing demand for creator-led media in an innovative partnership that airlines have never had access to before. Not only will this diversify the entertainment offering but also open new advertising and influencer marketing opportunities. Anuvu is proud to search for content innovations such as this, bringing a new dimension of value to airlines’ IFE content and hardware investments beyond simply entertaining.”
“We’re excited to bring fresh, up-to-date creator content to Anuvu’s airline partners,” said Laura Edwards, CEO of Wild Vision. “Our collaboration enables us to deliver creator-led content that passengers can enjoy and engage with during their flights, helping to expand the creators’ global reach. We're thrilled to partner with a forward-thinking company like Anuvu to make this possible.”
This partnership reflects the shifting landscape of media consumption, where creator-driven content has become a dominant force.
