Saudia expands IFE library with exclusive content from Shahid
Saudia expands IFE content library with Shahid
Saudia has announced a strategic partnership with Shahid, an Arabic streaming platform by MBC GROUP. This collaboration will deliver more than 150 hours of exclusive entertainment content to Saudia’s BEYOND inflight entertainment system.
This initiative aligns with Saudia’s dedication to showcasing local and Arabic content, engaging passengers with Saudi culture. Travellers will have access to a diverse range of Shahid’s top titles, including “Qissati,” “Mawdouea A’aeli,” “Saffah al Giza,” and “Ghaseel.” Additionally, Shahid’s content will be subtitled for a premium entertainment experience for non-Arabic-speaking passengers.
“We are delighted to feature Shahid’s premiere content on our new BEYOND entertainment system, enabling our guests to enjoy the world’s largest digital platform for original Arabic-language content. This strategic partnership underscores Saudia’s commitment to enhancing local and regional content within our inflight entertainment experience,” said Khaled Tash, Group Chief Marketing Officer for Saudia Group.“We look forward to expanding this partnership further, bringing even more of Shahid’s exceptional entertainment offerings to our guests.”
Natasha Matos-Hemingway, Chief Commercial and Marketing Officer at Shahid, also commented: “At Shahid, we are immensely proud of our partnership with Saudia, one of the Kingdom’s most iconic brands, and a major force in the region. Our shared vision and goals in delivering top-tier services and entertainment to our customers make this collaboration particularly meaningful. This partnership will enable us to reach a broader audience, further expanding our offerings and extending the reach of our brand.”
Matos-Hemingway also said: “We are thrilled to present a carefully curated selection of Shahid’s award-winning and distinguished content to Saudia, providing customers with the opportunity to enjoy some of our leading programs and original Arabic productions, available year-round, including during peak travel seasons and holidays.”
